ritson.com.au

Google Analytics Consultant

admin — Thu, 01 Apr 2010 02:49:06 +0000

The starting point with Google Analytics is to make sure that you have a professional Google Analytics consultant to set it up. I have seen many examples of Google analytics not being set up correctly. It’s often done by the business owner or the web designer. Keep in mind it is quite complex and web designers will have a go to please the client but it is well worth spending a bit extra to make sure the information you are reviewing is accurate and complete.

It’s important to know the following so you can change your tactics:

1. The flow of the visitor. Where they land, where they go and importantly where they exit.
2. If the buyer purchases your product on the site you need to know what keyword they searched and where the query originated
3. The bounce rate for particular keywords and pages
4. How different copy, headings and images change results

There is a big upside to having this information when it is accurate. It can help you eliminate all spending that is not delivering results! Even more importantly you know what is actually working so you can zero in…..that as we all know is the big pay off when it comes to internet marketing. Finding an area that is working and putting in the hours to dominate that area over the long term.

So send me an email or give me a call and we can have you analysing your Google data like a professional Google adwords consultant!

Get to the top of Google!

admin — Tue, 31 Mar 2009 00:07:13 +0000

Google has grown to be one of the largest companies in the world over a very short period. The reason is largely because of the incredible success of Google AdWords. As a professional Google AdWords consultant I can help you take advantage of this major marketing opportunity.

Google AdWords are the ads you see when you do a Google search. There are usually two or three ads at the top of the page and more ads on the right of the page.

Many companies rely on these ads for most of their new business. Gone are the days when Yellow Pages dominated. If you are not advertising on Google yet I am the person to speak to. There are a number of benefits to setting up a Google AdWords marketing campaign;

Low cost set up
Ongoing cost is up to you but usually has excellent ROI
Target people who are ready to buy
Drive increasing leads and revenues

Many people are often a little sceptical of the amount of enquiry they may receive from Google AdWords. I have seen people shocked by the response once it is all set up properly.

The key is to get started as I can assure you there are many businesses that continue to prosper because they have their online marketing set up properly.

Please contact me to get things moving.

What people say

admin — Fri, 27 Mar 2009 04:26:51 +0000

Andrew has worked on two of our marketing websites that are involved in raising money for MS by raffling cars and other items. Works have included improving our analytics tracking, profitable AdWords campaigns and reports offering suggestions to improve our conversions rates. I can confirm that the works have been a success and we value their contribution when it comes to all facets of online marketing. The ability to track different email campaigns and refine for better conversions is crucial for our continued success.

Kim Gannon – Direct Marketing Manager
MS Australia – QLD

www.mslimitededition.com.au

I have been using Google adwords for about 5 years now. Andrew took over the management recently and has made substantial improvements. Monthly cost per click is down about 25% and clicks are up over 50%. These are great results. Importantly the click through rate on major keywords has improved markedly. I am happy to recommend Andrew.

Wayne Parrot – Founder
Fountainhead Retreat

www.fountainheadretreat.com.au

ritson.com.au play a crucial role in all aspects of our internet marketing. Andrew has a great understanding of what works and how to beat the competition. I hope we are doing business together for many years to come.

Andres Amador – CEO
NerdsOnTime

www.nerdsontime.com.au

In my opinion Andrew Ritson is the best online marketer in Australia. My first introduction I will never forget. I worked for a company that believed cold calling was the only way. He very quickly organised a different strategy that transformed the company. Since that time he has helped Evocate and our clients achieve great results. I am very confident in recommending Andrew.

Roshan Sathaar – CEO
Evocate

www.evocate.com.au

SEO Consulting

admin — Fri, 27 Mar 2009 01:01:34 +0000

SEO is a competitive field- especially for broad popular terms such as “online marketing” and the like.

If you are aiming to get some keywords in the search area of Google you have to first find out if the keywords are popular. If they are it is going to be expensive and take some time to achieve results. Also you will need to follow the instructions of the “SEO consulting” company to the letter. Otherwise they will say you didn’t do what was recommended and therefore did not achieve a position on the front page.

Before making a decision to try popular broad terms you will need to talk to me about the upside and downside of such.

For more specific keywords like “Google adwords consultant Melbourne” it’s a lot easier and I can help you get there as part of a general online marketing campaign.

What is Search Engine Optimization?

Different to Google Adwords- SEO relates to the results that come up when people look on search engines. The results are typically in the centre of the page whilst the ads are mostly on the right hand side of the page.

SEO is the name given for attempting to be high up on the search results.

To talk about SEO consulting please contact me.

Websites designed to dominate search engines!

admin — Fri, 27 Mar 2009 01:00:50 +0000

New websites don’t have to cost much to be effective. They just need to have a clear message that is aligned with your online marketing campaign.

For businesses looking for an effective website for a resonable cost – I can help you. The reason for this is because we use modern methods to build websites, we don’t reinvent the wheel. Myself and my associates have worked for large companies that charge tens of thousands of dollars for a new business website. This cost pays for slick salesman and offices. If that doesn’t impress you- why pay for it? It is absolutely unnecessary.

The best thing for small businesses is that I can do an effective new business website for a small upfront cost and charge a very reasonable monthly fee for the website, hosting etc over a 2-5 year period.

Have a look at these:

Australian Food Institute
KDR
MWA

Call me now to get this started.

A Helping Hand

admin — Tue, 24 Mar 2009 03:31:27 +0000

My expertise is online marketing. However in my past I did work for a software development company. Although it was in a marketing role I also did participate in client interaction for this company. As such I know the pitfalls for companies embarking on an important new project. So what I can offer is the following:

Hand holding to make sure you don’t pay too much
Making sure the provider you choose is qualified and has the staff to deliver
Inside knowledge of Melbourne software development companies and their capabilities/staff movements etc
Strategies to limit your cost and make sure what you need is delivered
Knowledge of what staff are best to work on a project and who is in training-no trainers for my clients as I deliver volume

The areas I have contacts in are limited to the Microsoft suite of products including custom database development, SQL, Access, SharePoint etc but feel free to call me re others as I may be able to point you in the right direction.

The rest will be up to you as far as making a decision but the above cannot be underestimated.

Google AdWords Consultant

admin — Thu, 19 Mar 2009 23:06:48 +0000

I’m Andrew Ritson and I’m a professional Google AdWords Consultant. I’ve helped people drive extraordinary revenue to their businesses. Almost any business can now market their services and products more effectively over the internet.

The great thing is not only do many businesses get more leads and sales – but they do so for far less cost than traditional methods. I make sure your marketing material is suitable for online as well as set up and manage your online marketing campaigns.

I make sure you make the most of your online marketing.

I’m so confident I can help you I’m willing to do so for no set up costs and charge only a monthly fee once you’re happy to continue. I also offer to charge nothing but a percentage of new business I bring to your door.

With online marketing you come from a position of strength. You aren’t prospecting for business. You aren’t going to them.

They’re coming to you and asking you to help them.

So have a look around or give me a call right now.